Information Technology Blog - - Know the Pros and Cons of Using Influencer Marketing - Information Technology Blog
The popularity of influencer marketing is on a rise with a market size of around $10 billion. This increase is tremendously inspiring entrepreneurs from all walks of life to prefer this innovative method of marketing over the traditional means of marketing to have a strong brand identity by attaining a strong online presence.
If you take a deep understanding of the influencer network, you will come to the realization that these influencers have gone far beyond the concept of 9 to 5 jobs and are working amazingly well without any restrictions on the bar of time and deadlines. However, going deeper into the matter it is important that you take into consideration all the advantages and drawbacks of being an influencer.
Pros of Being an Influencer
Let us start from understanding some of the important pros of being an influencer:
Wide Exposure to Diverse Brands
When brands find Twitter influencers or Instagram influencers and when you stay at the top of the influencer search, there is much you can gain in terms of wide exposure to many brands. You tend to get an opportunity to collaborate with leading brands. All you have to do is stick to one specific niche so that brands can have a distinctive experience of their target audience. For example, if you are a health influencer then your followers and subscribers are mainly seeking updates and information on health-related topics. When big health brands see the influence you create in the sector, then you are obviously their first choice. Once you make your reputation as an influencer then there is nothing that can stop you from making new heights.
When Passion Becomes a Profession
When communication and social connection is your passion then you have the opportunity to transform this into your profession. And that too a rewarding profession! Yes, it’s true when you interact with other people around you, in your social circle, or members within your family you with a strong passion for communication start to create an influence. This influencer becomes your h3 forte for making things work in the kingdom of influencer marketing. All you have to do is be authentic and creative for all your interactions.
Strive to Create a Difference
Once you gain the name and fame of being one of the top social media influencers, you certainly start to create a difference. You inspire people in a way that they start to believe in your following. What you wear, how you talk, what you update, and how you update becomes a concern of serious thoughtfulness for all your followers. Furthermore, they start to follow you in a way that they feel encouraged to use the products or services you promote on your social media channels. They will start looking up at you for all their fashion and beauty trends or any other vertical of your niche. In the meantime, you start to earn millions.
Hands-on Free Products and Services
Of course, getting free products or services is one of the perks you tend to receive as an influencer. You enjoy free goodies from your favorite brand while minting money. However, you should be assured that you are not here just for free products but for money and most importantly for creating an influence.
Easy Entry to Big Corporate Events
As a reputed influencer, you get a free invitation from various brands to attend their big bang events. These events can make you network with other leading brands and gain more wisdom and opportunities.
Work Flexibility
When working as an influencer you are not confined to a specific time span or office address. You are your own boss and have the freedom to choose your working hours and working place. All you have to make sure that whatever time and place you choose; your dedication to your work should be 100%. All you have to do is promote products or services of an associated brand on your social media channels. Amidst this, the dedication and perspiration you put in truly come out while analyzing the marketing results.
Cons of Being an Influencer
Further to knowing the advantages of being an influencer, let us also consider the other side of the crown. Let’s discuss the few disadvantages as well that if not taken into consideration can create turbulence in your professional journey.
Uncertainty
Uncertainty in your career is one of the most sought after drawbacks of choosing this as your career. As an influencer, you have to be very engaging and entertaining. However, if you fail to keep your audience and followers intact to you, then you fail to achieve success in terms of monetary gains. You also lose your social influencer and then no brands connect with you. There is a lot of uncertainty in career growth so be cautious and alert anywhere and everywhere.
Extended Work Pressure
Yes, you are your own boss and you are not restricted to a 9 to 5 job. But the working goes even tougher become being an influencer is no less than a 24/7 job when you have to on toes the whole day through. You have to be alert while responding to your followers in response to their queries; you have to share required suggestions and other updates whenever and wherever.
Higher Risks of Hackers
Influencers are certainly on a high-risk margin when it comes to virus attack, internet bullies, or web hackers. However, you have to be very alert and cautious for all the communication you connect between the associated brands and their respective target audiences.
Pros and cons are just a part of influencer marketing that we cannot ignore. However, accepting the positives and fighting the negatives can help us be better influencers. Only when we are at our best, we are able to leverage our performance on multiple social media channels.
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