Skip to main content

The 10 Most Common Logo Design Mistakes Most Businesses Make

Information Technology Blog - - The 10 Most Common Logo Design Mistakes Most Businesses Make - Information Technology Blog

All businesses whether they are large or small know the importance of a logo. It states their story by representing the company and is the symbol of their brand identity for the world. Viewed by potential customers and clients daily, it can make a business attain the top notch and it can even ruin the company if its design is poor.

If your logo sucks, you will have a hard time to draw patrons to your trade even your products/services are of optimum quality. Before you go ahead, it would be better for you to know logo design mistakes most businesses do. With this, you will be able to have an excellent logo.

Here are the most common logo design mistakes:

Copying or Stealing Someone’s Logo

On request of corporates, designers do design work in a hurry. To complete the task, they copy or steal the previously designed logos. They forget to make the required changes to escape from the trademark or copyright infringement. Designers do not do research works and make efforts to design and develop a unique logo.

You know you must save yourself from copyright or trademark infringement to run your business smoothly. Never be in a hurry. Ask your hired designer for conducting proper research before starting the design work. With your support, he will design a perfect logo for making your business a brand or promotion.

Complex Design

When you start working on your logo design, your mind has many ideas. They come out of your mind, and you start offering suggestions to your hired graphic designer. In the excitement of having so many ideas, your design work gets complicated, as the logo represents several strongest approaches you offered to your designer.

You should avoid doing this and ask your designer to keep the logo design clear, simple, unique, and meaningful. With this, you will be successful in creating a brand for your business.

Poor Choice of Colors

Most of the company owners or designers make mistakes in choosing the color. Sure, a logo should be vibrant and colorful, as it draws the attention of customers by making a catchy brand image. However, you should keep in mind that every color does not go easily with one another. You should ask your designer to work in black and white, as it is the best way to escape from the mistake of poor color choices. Get the support from Adobe’s Colour to choose the best color. You should add limited colors to your logo to make it appealing and sensible.

Selecting a Too Trendy Logo

You wish that your designed logo should be a modern and fresh one. For this, you choose a too trendy design for your logo. Your logo should be timeless, but not a flash in the pan. Keep in mind that font trends come and go. You can be made foolish for riding the vehicle of particular trendy design. Your logo design should be the one that can last for an extended period, but not for a while.

Inflexible Logo Designs

In your business operations, you need your company logo for various purposes. Getting your company logo designed in one format will be a blunder. You should ask your designer to design the logo that can fit in any format.

Getting a flexible design for your logo is essential. You can comprehend it with an example. Suppose that you are running a wine company and you print your logo only on wine bottle labels. You know you can face problems after one or two years when you will decide to get your organization’s logo embroidered on your staff uniform. For this, you will have to get your logo redesigned. The best idea is that you should get the logo, which is flexible and can fit any format.

Being Out of the Portfolio

Most company owners get of their business portfolio while asking designers for designing their logo. They do so to make their clients and customers happy. It is not right. You should avoid this and ask the graphics professional for the right suggestions so that you can have a logo that can represent your business portfolio. With this, you will be successful in making a brand for your commerce.

Use of Stock Images or Clipart

You should never ask your designer to use clipart or stock images. With this, your logo can lack meaning and reflect bad impact. Instead, the designer should comprehend your business nature and conduct in-depth research on that. Without the use of resellable templates, your logo should have custom designs to leave a long-lasting effect.

Irrelevant Inclusions

There are certain things that should not be included in a logo. For instance, you should avoid inserting Co, LLC, Inc, Pvt etc in your company logo. You can use symbols like ™ for Trademark and © for Copyright. The usage of such symbols is fine. You should avoid putting irrelevant things.

Hiring Amateur for Logo Design

Most businesses hire anyone with tags like professional designer and graphic designer. It is a blunder, as the work of logo design is directly linked to your business brand. You should avoid hiring any designer. Instead, you should go for a highly skilled, trained, and experienced designer even if you have to a little higher.

Too Many Fonts

Many of you think that different fonts leave a good impact, and hence, you ask your designer to use more than one font in the work of logo design. Here you are wrong. Every typeface is distinct, and people take time to recognize it. The usage of too many fonts can cause confusion to your clients or patrons.

To leave a positive impact, you can use two fonts in your logo. With the limited font, you can improve your brand recognition.

Bottom line

A logo is the face of your business. With excellent logo design, people can easily recognize your company. Therefore, you should never make any mistake in your logo design.

Originally posted 2019-06-14 18:03:22. Republished by Blog Post Promoter

The post The 10 Most Common Logo Design Mistakes Most Businesses Make appeared first on Information Technology Blog.



Udimi - Buy Solo Ads from Information Technology Blog https://ift.tt/34L4ke6
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

9 VCs in Madrid and Barcelona discuss the COVID-19 era and look to the future

Spain’s startup ecosystem has two main hubs: Madrid and Barcelona. Most observers place Barcelona first and Madrid second, but the gap appears to close every year. Barcelona has benefitted from attracting expats in search of sun, beach and lifestyle who tend to produce more internationally minded startups. Madrid’s startups have predominantly been Spain or Latin America-focused, but have become increasingly international in nature. Although not part of this survey, we expect Valencia to join next year, as city authorities have been going all-out to attract entrepreneurs and investors. The overall Spanish ecosystem is generally less mature than those in the U.K., France, Sweden and Germany, but it has been improving at a fast clip. More recently, entrepreneurs in Spain have moved away from emulating success in pursuit of innovative technologies. Following the financial crisis, the Spanish government supported the creation of startups with the launch of FOND-ICO GLOBAL, a €1.5 billi...
Post a Comment
Read more

How to Stay Creative and Keep SEO in Mind

Information Technology Blog - - How to Stay Creative and Keep SEO in Mind - Information Technology Blog Search engine optimization (SEO) refers to customizing your website’s content to ensure that web browsers give your website a high SEO score. The sites with the highest SEO scores are featured on the search engine’s first page of search results for relevant searches.  71%  of the click-throughs happen with articles listed on the first page of results on the search engine. This means that if your website’s article is the second (or third, or fourth page), it’s less likely the search user will even see your article. You want your article to be ranking as close to the top of the first page of results as possible. In order to have a good SEO score your site’s content needs to feature keywords and relevant phrases. It must be optimized for easy navigation between pages. It also needs to be referenced via external links that drive traffic to your site. Incorporating all of t...
Post a Comment
Read more

Everything we know about HHS Protect, a secretive government project with Peter Thiel's Palantir that helps brief Trump's coronavirus task force

A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus .  Dubbed "HHS Protect," the effort tracks information from around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  HHS uses Palantir Technologies , a data firm cofounded by Peter Thiel, to distill that information for the White House coronavirus task force. Visit Business Insider's homepage for more stories . A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus.  Dubbed "HHS Protect," the effort includes roughly 2.5 billion pieces of data from healthcare providers, government officials, and labs around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  The goal is learn about the progress...
Post a Comment
Read more