Skip to main content

Hyperbole Management Specification 1.0

S. Schuchart

Summary Bullets:

• Charts and figures that show explosive growth are unnecessary and induce customer anxiety

• Force anyone presenting to move on to the solutions

In the IT industry we have an ugly addiction. It’s about growth, security, and complexity. Growth in data, growth in bandwidth needs, growth in number of devices. Security issues around every part of IT from edge IoT to the core of the data center. The complexity of managing all these systems, the ones put in to handle the growth and the ones to handle the myriad of security vulnerabilities from bugs to misconfigurations. The claims that “never before have we seen…”

If this was a vendor pitch, the slides would show how the solution fixes one or all of these. There would be charts showing growth rates, heat maps showing vulnerabilities, and tables showing operational costs increasing. The follow up slides would show substantial improvements to all of these indicators, providing companies buy and install the product, with professional services help, of course.

All this hyperbole, regardless of the truth of the provided facts and figures, is designed to bring a sense of urgency, to make customers feel as if they may miss out on opportunity if they do not act, and act very soon. It doesn’t mean that managing growth, security, and complexity aren’t real, they certainly are. But everyone needs to find a new way to market to customers and customers need to adapt to more business relevant reasons to justify IT purchases to management. But we should not let the arch-typical leading slide on the deck set the tone, instill the fear hook that demands we make a choice right now.

The information technology sector has been growing by leaps and bounds since day 1. Complexity, security, and volumes of data/bandwidth/widgets have been rising just the same. It was true in 1970. It was true in 1980, 1990, 2000, 2010, and in 2019. Nobody is unaware of this, it effects our lives from the introduction of the personal computer, to the rise of the cell phone to the rise of the smartphone. Everyone sees it every day.

When you see those first slides in the deck, ask them to skip and move on. Move past all the hyperbole, move past the parts of the pitch that are designed to raise your anxiety level. Make them move to the parts that address these issues and concentrate on how they can help your particular business. We all need to get past being impressed with the growth in so many charts and figures and concentrate on important part of solving the issues that growth brings, in a reasoned and measured way, not rushed by feelings of impending doom.

 



Udimi - Buy Solo Ads from IT Connection https://ift.tt/2BsUQFN
via IFTTT

Comments

Popular posts from this blog

9 VCs in Madrid and Barcelona discuss the COVID-19 era and look to the future

Spain’s startup ecosystem has two main hubs: Madrid and Barcelona. Most observers place Barcelona first and Madrid second, but the gap appears to close every year. Barcelona has benefitted from attracting expats in search of sun, beach and lifestyle who tend to produce more internationally minded startups. Madrid’s startups have predominantly been Spain or Latin America-focused, but have become increasingly international in nature. Although not part of this survey, we expect Valencia to join next year, as city authorities have been going all-out to attract entrepreneurs and investors. The overall Spanish ecosystem is generally less mature than those in the U.K., France, Sweden and Germany, but it has been improving at a fast clip. More recently, entrepreneurs in Spain have moved away from emulating success in pursuit of innovative technologies. Following the financial crisis, the Spanish government supported the creation of startups with the launch of FOND-ICO GLOBAL, a €1.5 billi

How to Stay Creative and Keep SEO in Mind

Information Technology Blog - - How to Stay Creative and Keep SEO in Mind - Information Technology Blog Search engine optimization (SEO) refers to customizing your website’s content to ensure that web browsers give your website a high SEO score. The sites with the highest SEO scores are featured on the search engine’s first page of search results for relevant searches.  71%  of the click-throughs happen with articles listed on the first page of results on the search engine. This means that if your website’s article is the second (or third, or fourth page), it’s less likely the search user will even see your article. You want your article to be ranking as close to the top of the first page of results as possible. In order to have a good SEO score your site’s content needs to feature keywords and relevant phrases. It must be optimized for easy navigation between pages. It also needs to be referenced via external links that drive traffic to your site. Incorporating all of these elem

Everything we know about HHS Protect, a secretive government project with Peter Thiel's Palantir that helps brief Trump's coronavirus task force

A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus .  Dubbed "HHS Protect," the effort tracks information from around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  HHS uses Palantir Technologies , a data firm cofounded by Peter Thiel, to distill that information for the White House coronavirus task force. Visit Business Insider's homepage for more stories . A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus.  Dubbed "HHS Protect," the effort includes roughly 2.5 billion pieces of data from healthcare providers, government officials, and labs around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  The goal is learn about the progress