Skip to main content

Guide to Email Marketing for Small Business

Information Technology Blog - - Guide to Email Marketing for Small Business - Information Technology Blog

Email marketing can be a great way for small businesses to reach out and communicate with their leads and consumers. As per recent studies, more than 80% of SMB professionals say that email marketing is the best tool for driving sales and customer retention.

Email marketing works for all businesses, especially the small B2B ones. In fact, multiple surveys were done which shows that B2B driven audiences consider email as the 3rd most influential source of information. If you own a business, then you are in the right place, we are here to provide you with all the information you need regarding Email marketing.

Before we get into it, let us understand that in order to perform efficient email marketing, we need a list of companies. There are many websites available that you can choose from to obtain a list that suits your needs.

Reasons why Email Marketing is so important

For Conversions

Social Media Marketing is extremely important for any business to build a relationship with the audience, but it is only the first step towards conversion. The main stage is email marketing where the conversions happen. Email marketing provides us with the opportunities to perform 1 on 1 interaction with customers and providing them reasons to hire you.

Email marketing is cost-effective

One of the best reasons to perform email marketing is that it is inexpensive and effective. With proper email marketing, you will be able to reach a large number of customers with almost nothing per email. This is perfect for small businesses as they do not have the budget to perform traditional marketing in Televisions or Radios.

Email marketing has a high ROI

Seeing how emails have an unmatched ability to perform conversions, it makes sense that emails have a really high ROI. Every dollar you spend on email marketing gives an average return on investment of 38 bucks.

People are always checking their emails

In today’s world, everyone is busy on their smartphones. With easy access to smartphones and the internet, people are constantly checking their socials and emails. With email marketing, you will be able to communicate with customers extremely fast.

Few ways in which you can develop an email marketing strategy for small businesses are

Provide Email Newsletters

Providing Email Newsletters can be a great way to regularly stay in touch with your subscribers. You can use these newsletters to educate your customers and subscribers, develop a brand image, build stronger relationships with your customers, etc. If you place the right cards, this can be the perfect way to turn your leads into customers.

Provide them Incentives

Ask yourself, why should someone give you their private email id? What benefit will it bring them? You need to show the benefits of subscribing to your newsletters in the registration box. You can provide them with small things such as eBooks, discount coupons, etc.

Decide what emails to send

Once you have started growing, you need to provide different emails to different audiences. Always provide them with weekly or monthly newsletters and along with that, you can give them promotional emails for special sales, seasonal messages, emails regarding loyalty programs for your dedicated customers, and transaction receipts.

These will vary from business to business, the main thing to remember here is that no matter what email you send, it must provide some value to your customer.

Conclusion

Make sure to read this article to the end and you will have a good understanding of the power of email marketing. We wish you all the best with your venture. Good luck!

The post Guide to Email Marketing for Small Business appeared first on Information Technology Blog.



Udimi - Buy Solo Ads from Information Technology Blog https://ift.tt/2Nrw1Rx
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

9 VCs in Madrid and Barcelona discuss the COVID-19 era and look to the future

Spain’s startup ecosystem has two main hubs: Madrid and Barcelona. Most observers place Barcelona first and Madrid second, but the gap appears to close every year. Barcelona has benefitted from attracting expats in search of sun, beach and lifestyle who tend to produce more internationally minded startups. Madrid’s startups have predominantly been Spain or Latin America-focused, but have become increasingly international in nature. Although not part of this survey, we expect Valencia to join next year, as city authorities have been going all-out to attract entrepreneurs and investors. The overall Spanish ecosystem is generally less mature than those in the U.K., France, Sweden and Germany, but it has been improving at a fast clip. More recently, entrepreneurs in Spain have moved away from emulating success in pursuit of innovative technologies. Following the financial crisis, the Spanish government supported the creation of startups with the launch of FOND-ICO GLOBAL, a €1.5 billi...
Post a Comment
Read more

How to Stay Creative and Keep SEO in Mind

Information Technology Blog - - How to Stay Creative and Keep SEO in Mind - Information Technology Blog Search engine optimization (SEO) refers to customizing your website’s content to ensure that web browsers give your website a high SEO score. The sites with the highest SEO scores are featured on the search engine’s first page of search results for relevant searches.  71%  of the click-throughs happen with articles listed on the first page of results on the search engine. This means that if your website’s article is the second (or third, or fourth page), it’s less likely the search user will even see your article. You want your article to be ranking as close to the top of the first page of results as possible. In order to have a good SEO score your site’s content needs to feature keywords and relevant phrases. It must be optimized for easy navigation between pages. It also needs to be referenced via external links that drive traffic to your site. Incorporating all of t...
Post a Comment
Read more

Everything we know about HHS Protect, a secretive government project with Peter Thiel's Palantir that helps brief Trump's coronavirus task force

A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus .  Dubbed "HHS Protect," the effort tracks information from around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  HHS uses Palantir Technologies , a data firm cofounded by Peter Thiel, to distill that information for the White House coronavirus task force. Visit Business Insider's homepage for more stories . A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus.  Dubbed "HHS Protect," the effort includes roughly 2.5 billion pieces of data from healthcare providers, government officials, and labs around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  The goal is learn about the progress...
Post a Comment
Read more