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In today’s digital era, creating a strong online presence is a must for all businesses. According to statistics, over 4.33 billion people across the world are using the internet regularly. So, if you want your business to succeed, you should strive to engage with potential customers in a platform that’s convenient and accessible to them.
In the field of online marketing, link building is a strategy that can reap several benefits. As long as you’re driven to learn more about this process, link building can be your business’ ticket to long-term success.
What’s Link Building?
In its simplest sense, link building is the process of getting other websites to use your link, so online traffic will be redirected to your own website. If your business sells apparel for women, you can look for other businesses that target similar online audiences and have them publish online content that uses your website’s links.
Link building can be accomplished by starting a blog, writing accurate guest posts, or turning your website’s mentions into backlinks.
Link building plays a vital role in Search Engine Optimization (SEO). Google’s algorithms are always changing, but backlinks are still used to determine a website’s credibility and authority. For your website to earn higher rankings in the Search Engine Results Pages (SERPs), your link should be used by several high-authority websites.
Websites with more backlinks are rewarded with Google with higher SERP rankings. When an online user searches for businesses who are selling women apparel or type in other related keywords, your website will be displayed on top of the search result pages. The higher your ranking is, the more visible your website becomes to online users.
How Can Link Building Improve Your Marketing
Marketing can be considered as one of the most important ingredients for a business’ success. Producing high-quality and affordable products will be useless if you don’t exert any effort in marketing. It’ll be challenging to earn a profit if no one knows about your products and your existence as a business.
With the wealth of benefits, link building can be considered as a powerful marketing tool. If properly done, link building can help any business create a positive brand, stand out from the competition, and eventually haul in customers.
Here’s how link building can improve your business’ marketing:
Build Professional Relationships
For someone who’s still new in the business arena, networking, and creating healthy relationships with other players in the market can be a struggle. More often than not, you won’t have any idea how to do it.
Link building is a great way of fostering healthy relationships with other businesses. For your link to be used in other websites, you need to reach out to other businesses, inform them about your promotions, and lay down the benefits the other business can get once they agree to use your link.
Although a link building strategy is focused on improving your link, this doesn’t mean that you’re not getting any residual benefits from your efforts.
If the business you chose to work with is pleased by your own products and services, they’ll likely promote your business in their own network for free. Word-of-mouth marketing is still one of the most valuable sources of marketing, as it relies on experience and trust. The public will be convinced to try out your products and services if people they know already experienced the benefits.
Referral Business
With the number of e-commerce websites today, creating a strong online presence for your own business can take years. You’ll have to understand what your competitors are doing and determine what your target audience is looking for in a business.
Link building can help expedite this process as it promotes referral businesses. When established websites use your link, their online traffic will be redirected to your website. As your online traffic increases, so does your chances of making more sales and having repeat buyers.
As a business that operates in the clothing industry, having business giants, such as Prada or Hermes, use your website can cause your online traffic to skyrocket. These brands have been operating for decades; through link building, you can take advantage of their successes.
Better Conversation Rate
It’ll be easier for you to improve your conversion rates if online traffic is already present on your website. An effective link building strategy can redirect another website’s online audience to your own. Because an influencer has already vouched for the quality of your products and services, this online traffic will likely buy from your website.
By having an influencer link back to your website, their online audience will already have an idea of what your business can provide or how your products and services can benefit them. How the influencer mentions your link can become a deciding factor for the online audience.
Since these influencers spent years building a name in the World Wide Web, their online audience will likely patronize any products and services posted on the influencer’s website.
Brand Visibility
As mentioned, all of your efforts to create the best products and services will be useless if your business is invisible in the business arena. Through link building, you’ll be able to improve your brand visibility in a lot of ways.
Guest posting is a common technique used by businesses in their link building strategy. Guest posting is the practice of writing an article and have it published on another person’s website or blog. Your own link is to be mentioned somewhere in the article.
Guest posts can increase your brand visibility as your articles serve as a platform to connect with new and different online audiences. Keep in mind that different websites serve different target audiences, so publishing your content on these websites can help your business expand to other online audiences. You might even be surprised how link building can draw out an audience that you thought didn’t exist in the past.
Take Things Slow
Aside from knowing the do’s of link building, it’s also important to know the don’ts. A single mistake in your link building strategy can result in long-term consequences that can adversely affect your business’ brand, operations, and longevity.
Don’t rush to hop into the bandwagon unless you’re already equipped with the right link building strategies. Remember, slow and steady wins the race.
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