Skip to main content

Amazing SaaS Startup Growth Strategies You Shouldn’t Miss

Information Technology Blog - - Amazing SaaS Startup Growth Strategies You Shouldn’t Miss - Information Technology Blog

Creating a new small business can be a very intimidating and scary process. The main thing you need to start a successful business is a good idea. If you are proficient in developing software, creating programs for businesses is a great idea.

For years, business owners have used software as a service (SaaS) providers to create and maintain their software. Last year, spending on SaaS increased by nearly 80 percent.

As the owner of a new SaaS business, you need to be prepared to deal with the vast amount of competition in this industry. The following are some SaaS growth strategies you need to think about using when trying to gain ground with new customers.

Offering Free Trials is a Must

Some newcomers to the world of SaaS fail to realize how powerful free trials can be for potential customers. Whether you are marketing products to entrepreneurs, construction companies or business brokers, free trials can help you sell more subscriptions. Most business owners want to try out a particular software program before they invest money. Ignoring the need for free trials can lead to the inability to attract new customers.

If you are looking for a way to make more money off of your existing customers, offer them a free trial of the premium version of your product. Most SaaS providers multiple tiers they offer to consumers. Premium versions of a software program usually offer more features and versatility. Giving existing customers a taste of what your premium version offers may be the motivation they need to pay more for your product.

Investing in Content Marketing is a Wise Move

Modern consumers do a lot of online research before using a particular product or piece of software. Your main goal should be making information about your software easy to find. The best way to accomplish this goal is by investing in content marketing. Developing blogs, videos and press releases detailing what your software programs are and how they can benefit business owners/individuals is a great idea.

Having a website that is both fast and full of useful information is vital when trying to create a competitive edge. If you don’t have the time or the skill needed to develop this content on your own, hiring a marketing company to help out is crucial. These professionals will be able to create content that is both engaging and current. Before hiring a company to help with this type of marketing, be sure to find out more about other clients they have.

Offer Rewards For Referrals

One of the best ways to create more leads for your SaaS company is customer referrals. Providing current customers with some motivation can help you increase the number of referrals you receive. This is why providing customers who give referrals discounts and free merchandise is a great idea. Before you make these offers, take the time to iron out the details of how they will be handed out. Rolling out a referral program without all of the details in place can lead to lots of confusion and wasted resources.

Email Marketing Can Be Helpful

Once you get visitors to your website, you need to work on getting their email addresses. The best way to do this is by putting contact forms on each page on your website and offering a discount in exchange for this information. Once you have a long list of email addresses, you need to start sending out emails about the products you offer. Most people enjoy receiving these emails, which means there is a good chance you can sell some subscriptions.

Being Persistent Pays Off

Finding the right growth strategy for your SaaS business will take time. Instead of throwing in the towel when faced with a setback, you need to be persistent and stay the course.

The post Amazing SaaS Startup Growth Strategies You Shouldn’t Miss appeared first on Information Technology Blog.



Udimi - Buy Solo Ads from Information Technology Blog https://ift.tt/2RAgzEK
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

9 VCs in Madrid and Barcelona discuss the COVID-19 era and look to the future

Spain’s startup ecosystem has two main hubs: Madrid and Barcelona. Most observers place Barcelona first and Madrid second, but the gap appears to close every year. Barcelona has benefitted from attracting expats in search of sun, beach and lifestyle who tend to produce more internationally minded startups. Madrid’s startups have predominantly been Spain or Latin America-focused, but have become increasingly international in nature. Although not part of this survey, we expect Valencia to join next year, as city authorities have been going all-out to attract entrepreneurs and investors. The overall Spanish ecosystem is generally less mature than those in the U.K., France, Sweden and Germany, but it has been improving at a fast clip. More recently, entrepreneurs in Spain have moved away from emulating success in pursuit of innovative technologies. Following the financial crisis, the Spanish government supported the creation of startups with the launch of FOND-ICO GLOBAL, a €1.5 billi...
Post a Comment
Read more

How to Stay Creative and Keep SEO in Mind

Information Technology Blog - - How to Stay Creative and Keep SEO in Mind - Information Technology Blog Search engine optimization (SEO) refers to customizing your website’s content to ensure that web browsers give your website a high SEO score. The sites with the highest SEO scores are featured on the search engine’s first page of search results for relevant searches.  71%  of the click-throughs happen with articles listed on the first page of results on the search engine. This means that if your website’s article is the second (or third, or fourth page), it’s less likely the search user will even see your article. You want your article to be ranking as close to the top of the first page of results as possible. In order to have a good SEO score your site’s content needs to feature keywords and relevant phrases. It must be optimized for easy navigation between pages. It also needs to be referenced via external links that drive traffic to your site. Incorporating all of t...
Post a Comment
Read more

Everything we know about HHS Protect, a secretive government project with Peter Thiel's Palantir that helps brief Trump's coronavirus task force

A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus .  Dubbed "HHS Protect," the effort tracks information from around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  HHS uses Palantir Technologies , a data firm cofounded by Peter Thiel, to distill that information for the White House coronavirus task force. Visit Business Insider's homepage for more stories . A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus.  Dubbed "HHS Protect," the effort includes roughly 2.5 billion pieces of data from healthcare providers, government officials, and labs around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  The goal is learn about the progress...
Post a Comment
Read more