What You Should NOT Do As Part of Your Marketing Strategy

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Marketing is on the mind of every business owner. It can be expensive and time consuming but if done right, it will generate the right interest in your business, which will bring more customers and with them more money.

Unfortunately, marketing can also be done wrong and cause your resources to go down the drain. Here, we have gathered a list of some recurring marketing mistakes and how you can avoid them:

Cold Calling

Telemarketing is dead and everyone who says otherwise is wrong. Cold calling had its golden age but that age has ended a long time ago. We are in the 21st century now. Bothering people with calls from services or companies they have not signed up to will only anger and annoy them, so forget about it. It will more likely do the opposite goal and drive customers away. The same can also be applied to spam emails.

Neglecting Social Media

Social media is one of your strongest marketing tools and if you are neglecting it, your business will surely suffer because you will be missing out on exposure, traffic and new opportunities. It is the most versatile and cost-effective way to reach your target audience, increase your sales and build your brand. With all the available platforms, you can choose two or three social platforms and focus on them. Also, it is important to link all the accounts with each other to make it easier for clients to find you anywhere. Every post on social media should be planned and even scheduled to reach as many people as possible. Additionally, make sure that your posts are relevant to your business and keep them consistent.

Ignoring Trends

Now that you have established the importance of social media in business marketing, it is time to follow the trends. In the world of social media, every other day a new trend pops up online and gets everyone talking about it. You need to stay up-to-date with these trends and use them creatively to promote and advertise your business. By following the newest trends, your business will stay relevant and will attract more potential customers.

Failing to Employ SEO

It is the 21st century, having an old outdated website is not enough anymore. You need to build an interactive website and you need to employ the right SEO strategy in it. The goal of using SEO is to get your website ranked high in search engines. The higher your website is ranked, the more traffic and potential clients will visit it. Enterprise SEO specialists state that 91.5% of all traffic generated by Google comes from those websites which appear on the first page of search results, so make that your goal and strive to achieve it.

Skipping Research

Poor research is the reason most marketing strategies fail. Bad marketing is an unfortunate side effect to any poorly researched marketing plan. You should properly research the market and understand it before you invest in a new marketing strategy. Research will make sure that your strategy is effective and will lower the risks of a failed marketing campaign. There are many methods to conducting market research, including surveys, focus groups, interviews, observation and field trials. Keep in mind that your most important source of information is your clients because they will give you the feedback you need to improve your business.

Not Reviewing Your Strategy

Marketing heavily relies on testing and optimizing. You cannot adopt and follow one effective marketing strategy expecting it to always work. You need to consistently review your strategy to understand what works for you and what does not, so you can evaluate accordingly and tweak it to fit your plans and goals. Also, you need to adapt to any new changes and development in the market to keep your business relevant and up-to-date.

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