Skip to main content

How to Improve Your Marketing Techniques in 2020

Information Technology Blog - - How to Improve Your Marketing Techniques in 2020 - Information Technology Blog

Digital marketing has been a wonderful market to monitor and watch in the last ten years. With insights raining down from above in the form of data processing and analytics, and the parallel development of complex and exciting platforms for advertising, such as social media, content sharing, and search engine websites, there is a lot to learn for the marketer starting out in 2020.

But if you’re looking for ways to give your marketing strategy the edge, here are three key tips to improve your marketing repertoire of tactics this year.

Look to the Algorithms

If you take a look at other industries, what you’ll see is an increasing reliance on models of automation and algorithmic math that’s helping companies across the world understand more about their business. In marketing, the same logic should apply using the complex, data-driven and automated software available to steal an edge on your competitors.

Here, you should be looking at such marketing techniques as programmatic marketing, which aggregates demographics in such a way as to target specific consumers with the adverts you’re most interested in you seeing. Elsewhere, you’ll find that the algorithms that run Google and Facebook should help you run adverts that interest and excite your target audience, too – so that you’ll be able to draw in more business to your brand and your website.

Processing Existing Data

No marketing strategy needs to lean too heavily on new processes – there’s an equal amount of ‘older’ data and information already within your company that you may well be able to use to direct your future campaigns. What you’ll need, though, is an individual who’s a whizz at data analysis – someone who knows, or who can be taught to understand the SQL date format so that they can draw insights from the timestamps and dates on your data.

Data scientists, or specialists with code, are your go-to in this regard. Finding the data experts who can help you shape a more data-driven marketing strategy while maintaining your brand image and marketing style, will help you make the most of the innovations in the digital space.

Creativity

Somewhat unsurprisingly, as data, computing, automation and coding become more important in the modern world, creative skills are being sidelined. This means that there’s a distinct lack of these skills within the marketing industry – and it’s ultimately these skills that’ll help you put the finishing flourishes onto your digital marketing campaigns – as well as providing excellent, blue-sky ideas for future operations.

 

Looking out for these talented individuals – whether they’re designers, writers, illustrators or videographers, is incredibly important for the forward artistic momentum of a marketing agency or department. Be open to bringing in new personnel with a multidisciplinary skillset to boost your marketing output, making it creative at the same time as using the breakthroughs of the digital age to drive your overall strategy from month to month.

In 2020, digital skills and creativity matter most in the marketing realm. Seize on these tips to make your marketing campaigns buzz with a new excitement this year, and for many more to come.

The post How to Improve Your Marketing Techniques in 2020 appeared first on Information Technology Blog.



Udimi - Buy Solo Ads from Information Technology Blog https://ift.tt/2uh6i7d
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

9 VCs in Madrid and Barcelona discuss the COVID-19 era and look to the future

Spain’s startup ecosystem has two main hubs: Madrid and Barcelona. Most observers place Barcelona first and Madrid second, but the gap appears to close every year. Barcelona has benefitted from attracting expats in search of sun, beach and lifestyle who tend to produce more internationally minded startups. Madrid’s startups have predominantly been Spain or Latin America-focused, but have become increasingly international in nature. Although not part of this survey, we expect Valencia to join next year, as city authorities have been going all-out to attract entrepreneurs and investors. The overall Spanish ecosystem is generally less mature than those in the U.K., France, Sweden and Germany, but it has been improving at a fast clip. More recently, entrepreneurs in Spain have moved away from emulating success in pursuit of innovative technologies. Following the financial crisis, the Spanish government supported the creation of startups with the launch of FOND-ICO GLOBAL, a €1.5 billi...
Post a Comment
Read more

How to Stay Creative and Keep SEO in Mind

Information Technology Blog - - How to Stay Creative and Keep SEO in Mind - Information Technology Blog Search engine optimization (SEO) refers to customizing your website’s content to ensure that web browsers give your website a high SEO score. The sites with the highest SEO scores are featured on the search engine’s first page of search results for relevant searches.  71%  of the click-throughs happen with articles listed on the first page of results on the search engine. This means that if your website’s article is the second (or third, or fourth page), it’s less likely the search user will even see your article. You want your article to be ranking as close to the top of the first page of results as possible. In order to have a good SEO score your site’s content needs to feature keywords and relevant phrases. It must be optimized for easy navigation between pages. It also needs to be referenced via external links that drive traffic to your site. Incorporating all of t...
Post a Comment
Read more

Everything we know about HHS Protect, a secretive government project with Peter Thiel's Palantir that helps brief Trump's coronavirus task force

A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus .  Dubbed "HHS Protect," the effort tracks information from around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  HHS uses Palantir Technologies , a data firm cofounded by Peter Thiel, to distill that information for the White House coronavirus task force. Visit Business Insider's homepage for more stories . A secretive project at the US Department of Health and Human Services is working with technology companies to collect and analyze data related to the novel coronavirus.  Dubbed "HHS Protect," the effort includes roughly 2.5 billion pieces of data from healthcare providers, government officials, and labs around the country about coronavirus case numbers, hospital capacity, and even supply chain issues.  The goal is learn about the progress...
Post a Comment
Read more