What is the Role of a User Experience (UX) Designer?

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A UX Designer (User Experience) is responsible for ensuring that the design meets all users’ needs, maintaining their satisfaction when interacting with a company, platforms or brands.

This position is essential for the visual construction of any platform, not only limited to website designs, but also desktop applications, web apps, banners, systems and even interfaces on mobile devices.

This article walks you through the specifics of this position.

What Does a UX Designer Do?

A UX Designer is mainly responsible for the elaboration of user navigation maps, utility tests, creation, development, and implementation of innovative and attractive solutions, prototyping, user and process flow, and linking communicative interaction with Design ideas.

After the tests have been carried out, together with user feedback, he will also be able to optimize the platforms created, carrying out the documentation of all processes.

The UX Designer is also responsible for conducting benchmarks, improvement studies, creating navigability standards aimed at optimizing performance, engagement and conversion rates of various platforms.

What Is the Difference Between a UX Designer and UI (User Interface) Designer?

Both are responsible for designing the necessary platform. The difference is the focus: that of the UX Designer is to ensure that the user experience is perfect, to ensure that he stays on the site, his best interaction with the processes and brand, or even conversion.

A UI Designer aims to design and project the interface, the visual part of the interface, thinking about the best, most beautiful and most innovative solution possible. Therefore, despite being different in the description and in their functions, “these two areas must go together to guarantee the best performance or result of a platform”, says Colleen D. Daugherty, design blogger at Britstudent.

Set of Skills of a Good UX Designer

For a UX Designer, it is essential to have technical knowledge in design tools, mainly Illustrator, Photoshop and InDesign. Knowledge in Material Design, Flat design for prototyping, creation of wireframes and other activities, it is also necessary to know Axure, Invision, Marvel, MidNode, OmniGraffle, Sketch, Fluid, LucidChart or other tools. As personal characteristics, it is necessary to have:

• Excellent design skills with sensitivity for user interaction
• Excellent communication skills and presentation of ideas
• Knowing how to solve problems creatively and effectively
• Attention to the latest trends, techniques, and technologies in the area, with frequent updating.

When it comes to websites or online platforms, the candidate is also required to know the fundamentals of responsive layouts, web design, notions of HTML and CSS, and tools such as Google Web Designer. For Designers focused on Mobile, it is important to know the guidelines for each of the operating systems.

As differentials, we highlight a consistent portfolio in the area, solid experiences, Motion Design and video editing, illustration, graduation in Graphic Design, Digital Design, or related areas and specializations in the UX area.

Tips to Land a Job as a UX Designer

UX Design is growing. The average base salary for a user experience designer, according to Glassdoor, is only 100k. A quick look at UX designer positions globally shows just over 12,000 companies, all looking to hire talent in the field of experience design of the user. And that is just LinkedIn. Then there are countless online publications, podcasts, forums, and conferences. It is no surprise.

“Good UX Design can really transform a company and increase profits through the roof”, says Michael J. Paulino, content writer at Australia2write.

Take Dulux, for instance. They decided to invest in UX Design when creating the Dulux Visualizer app. It is an augmented reality app that allows customers to see the painting on the walls before buying cans from the real deal. You don’t know anything about yourself, but there is usually a big difference between what you see in the sample and what happens on your wall. Dulux wanted to give customers peace of mind. The result? A 92% increase in inventory sales and a 65% increase in sales of test inks.

Here are 4 tips to help you land a job in this expanding field:

Build a Portfolio

Any UX Designer who hopes to get a job should really ensure that his portfolio is solid. This means having relevant examples that demonstrate your skills as a designer. Don’t put everything you created there. Keep it straight to the point. One of the best things you can do in your UX Design portfolio is to include case studies. This will give you the opportunity to explain how you solve problems, an essential skill for any worthy UX Designer.

Develop Problem Solving

The design itself is about solving problems. Few people are willing to do what they can to improve their problem-solving skills. Solving problems is not something you need to lock yourself in a studio to do. It can be as simple as volunteering locally. Or you can take a look at your own life and the lives of your friends and try to identify the pain points you are experiencing in your own daily life.

Mastering Prototyping

Prototyping is a vital part of UX Design. It is integral. You want to use tools because when you are hired, you will be using tools. Of course, you can easily familiarize yourself with paper prototypes or even create something semi-decent in Powerpoint, but in a world dominated by mobile and web applications, it helps to have your arsenal well equipped.

Learning Coding

As technology continues to dominate our everyday lives, coding will become an even more sought-after skill. Knowing how to build a simple HTML wireframe is a step in the right direction. As a UX Designer, you’ll be interacting with various departments, from marketing and content to development and design. Knowing the basics of HTML, CSS and Javascript can help you not only building empathy for the people in your company but also providing sufficient knowledge to understand the technical problems that may arise.

Navigating the world of UX Design is an exciting endeavor. Getting a job at UX requires tenacity, determination, and grit. Hopefully, this article has clarified your doubts about what a UX Designer does, and will help you take a step forward in that direction should you pick it as a career.

Hoyt M. McCumber is a business analyst and entrepreneur with a passion for coaching. He works as a content writer at Nextcoursework.com and Phdkingdom.com, and is always trying to be up to date with the latest trends in business development and marketing. A former editor at Harvard Business Review, Hoyt writes regular columns on leadership and workplace culture. A long-time New Yorker, he is a recent transplant to Austin.

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