Skip to main content

How Important is Twitter for Marketing?

Information Technology Blog - - How Important is Twitter for Marketing? - Information Technology Blog

With competition like Facebook, Instagram, and Google Plus, amongst many others, why should you use twitter?  Can’t you accomplish the same thing with any other social media website?

Twitter is an essential component of any content marketing strategy, which might be surprising being limited to only 140 characters, right?

Let’s expand our view of Twitter as an essential component of content marketing.

SEO Benefits

Google seems to acknowledge what comes through social sharing.  They start to appear in rich snippets and on the top of search results depending on the type of content shared.  Content spreads through social media, and Twitter is one of top snippets to appear on searches.  In addition, Twitter provides social backlinks which can be favored by search engines.  Lastly, creating accounts on social media sites provides and additional authoritative link and visible url for your brand.

 

News hits Twitter first

World news and celebrities you follow often share their news on Twitter first.  This is often a better source of content ideas than any RSS feed you could establish as well as the links they provide.

Twitter is often the first place to find the latest breakthroughs and ideas.

Twitter Ads

Depending on your target market, you might use Twitter ads to target a demographic or niche market as you would on Facebook, Instagram or Google Ads.

Find relevant people on Twitter easily

Engage with people for your business even if they don’t follow you back.  Twitter offers the fastest way to build an audience of relevant followers for your content. The primary reason is you have an opportunity to interact and engage with people for your business even if they don’t follow you back (you can’t do this on Facebook or LinkedIn).

As a networking tool, Twitter is important to help you find people you are trying to reach.  There are many ways to find these your target audience on Twitter. One good resource is Twellow, which is a sort of Yellow Pages for Twitter. Another is Advanced Twitter Search.  Some may grow their following naturally, while there are services that claim to grow following faster.  Be cautious of these services and look up reviews such as on Spire.

Retweeting

Retweeting content of others helps build your own audience and gives kudos to the original poster.

Social Proof

Tweets and Facebook Likes are probably the most powerful sources of social proof on the web today.  Content that is important is shared and liked, and gives validity to what is important.

Anymore Twitter tips on marketing? Please leave them in the comments section below.

Originally posted 2018-04-29 07:55:14. Republished by Blog Post Promoter

The post How Important is Twitter for Marketing? appeared first on Information Technology Blog.



Udimi - Buy Solo Ads from Information Technology Blog https://ift.tt/2Kny1GL
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

9 VCs in Madrid and Barcelona discuss the COVID-19 era and look to the future

Spain’s startup ecosystem has two main hubs: Madrid and Barcelona. Most observers place Barcelona first and Madrid second, but the gap appears to close every year. Barcelona has benefitted from attracting expats in search of sun, beach and lifestyle who tend to produce more internationally minded startups. Madrid’s startups have predominantly been Spain or Latin America-focused, but have become increasingly international in nature. Although not part of this survey, we expect Valencia to join next year, as city authorities have been going all-out to attract entrepreneurs and investors. The overall Spanish ecosystem is generally less mature than those in the U.K., France, Sweden and Germany, but it has been improving at a fast clip. More recently, entrepreneurs in Spain have moved away from emulating success in pursuit of innovative technologies. Following the financial crisis, the Spanish government supported the creation of startups with the launch of FOND-ICO GLOBAL, a €1.5 billi...
Post a Comment
Read more

Emulating USB Dongle – Introducing HASP Dongle Emulator Software

Information Technology Blog - - Emulating USB Dongle – Introducing HASP Dongle Emulator Software - Information Technology Blog Over the years the methods used by software developers and producers to limit the amount of users to a specific number in a licensing agreement have become more complex.  The aim of copy protection is to protect the intellectual rights and financial investment of the individual developers and manufacturing companies.   A way of getting around this protection is to reproduce the media through which you can deliver the application to other users,  meaning that the software can be replicated far in excess of that specified in the license. One of the most common methods has been to use hardware keys or dongles which will enable the user to activate an application, unlocking its full functionality without using a device.  In addition, it offers good protection against attempts to pirate the software. In this article, we will look at th...
1 comment
Read more

Advantages and Disadvantages of using Vouchers in eCommerce

Information Technology Blog - - Advantages and Disadvantages of using Vouchers in eCommerce - Information Technology Blog To decide whether vouchers and coupons are the right tool to add to your online marketing strategy, it is essential that you consider the benefit and the cost of using coupons. In this article, we will use Gtech coupon marketing strategy as an example a successful coupon strategy.  Also check out these great books on coupon codes for ecommerce . Advantages of Using Coupons Increase Sales This is the obvious benefit. Coupons serve to increase sales especially for high ticket items such as luxury gadgets. Gtech discount codes is a good example as Gtech quality is reflected on the price of both the Gtech eBike and Gtech AirRam. In order to boost sales, the company releases 10% off offers certain times of the year when online sales would normally be low. Enlarge Email List Acquiring a customer can be expensive in terms of advertising and marketing. If yo...
1 comment
Read more